MedWaves, the UNEP/MAP Regional Activity Centre for SCP is currently leading the STAND Up! project that aims to enhance scalable, replicable and inclusive circular economy textile ventures in the Mediterranean. This is done by developing an ecosystem of business support, innovation, and technology transfer that will lead to sustainable job creation for youth and women. The project is implemented in Egypt, Italy, Lebanon, Tunisia and Spain by national partners.

Objective of this call

To design and implement a Search Engine and Social media performance marketing campaign for an Egyptian fashion start-up. The strategy should be implemented on Facebook, Instagram and TikTok and Google and should have a duration of 6 months.

The overall objective is to increase the reach of the brand, increase web traffic, leads and conversions.

Description of the tasks

• Analysis of the marketing and communication strategy of the start-up. A 2-page report with the results of the analysis should be delivered.
• Design the search engine and social performance marketing campaign for Google search engine, Facebook, Instagram and TikTok during 6 months. The campaign will have to be organised in at least 3: exposure phase, consideration phase and conversion phase.
• Implementation of the campaign. Bi-weekly/monthly reports on the actions developed and the results obtained will be prepared by the consultant.
• Deliver a final report on the results of the campaign will be delivered by the consultant. The report should clearly inform about the results of the KPIs agreed in the strategy.

Check the detailed description of the work aswell as the eligibility criteria in these Terms of References.

The deadline to apply is 21st June 2023 (included).

Offers must be sent to Anna Ibañez (aibaneza@gencat.cat) and Alessandro Miraglia (amiraglia@gencat.cat) with the subject “Performance marketing campaign”.